Fuji and Michael Kors Create an Instant Camera for Fashionistas


Fujifilm and fashion designer, Michael Kors has come up with a Gold Instax Instant Camera targeted at fashionistas.  The camera is inspired by Kors’ Scout handbag collection and features a sleek gold exterior with the brand logo printed on the front and the designer’s signature on the back.


The INSTAX Mini 70 includes a special selfie mode and high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly. Selfie lovers will adore the smart selfie mode that automatically adjusts settings to capture picture-perfect selfies. Other add-on items created by Michael Kors to use with the camera include an INSTAX photo scrapbook, leather INSTAX photo keychain and a gold-tone chain camera strap for the camera itself.

“With the popularity of Instagram, there has been this huge resurgence lately of film—and I love that. Using an instant camera has always been such an integral part of my creative process, whether it’s snapping photos of looks in preparation for the shows or taking behind-the-scenes shots. Now we use the INSTAX Mini everywhere from the runway, to the office, to everyday life. It provides the perfect combination of timeless, tangible photos with fast-paced glamour and modern technology,” said Michael Kors.

Kors’ Scout handbag is crafted from smooth leather and references the shape and style of vintage camera bags. Available in a variety of colours, this is the perfect bag to house your Michael Kors Instax camera. The bag will soon be available for purchase at Michael Kors Stores.

Via luxury Launches