Nike’s “Back to the Future”-style self-lacing shoes ‘HyperAdapt 1.0 sneakers’ will be available few weeks from today.
Nike said the HyperAdapt 1.0 sneakers, inspired by the hit 1985 movie, will cost $720(N226,000), adding that the shoes will be available to Nike+ members at the Nike Soho store and Nike Clubhouse in New York City beginning December 1.
“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield, Nike Designer. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”
When you put your foot in the shoe it lights up, as a pressure sensor in the sole draws tighter an arrangement of fishing line inside. You adjust the fit with two buttons on the front. The laces on the front are just for decoration, sadly.
Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, Nike Inc and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
Beers began pondering the mechanics shortly after meeting Hatfield, who dreamed of making adaptive lacing a reality. He asked if she wanted to figure it out — not a replication of a preexisting idea but as “the first baby step to get to a more sophisticated place.” The project caught the attention of a third collaborator, Nike Inc. President & CEO Mark Parker, who helped guide the design.
Information about booking appointments to put them through their paces and make a purchase can be found on Nike.com or through the Nike+ app. A small group of Nike+ members will be allowed limited early access to the shoes on November 28. Those people will notified of their opportunity through the Nike+ app’s “Reserved for you” system, when they will have the opportunity to purchase the shoe.