The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter has announced plans to deepen the skill-set of communication and media practitioners in new media with the Lagos Digital PR Summit, first of its kind in Sub- Saharan Africa.
The Lagos PR Summit is an experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate practitioners with high-level digital media strategies and tactics aimed at increasing their effectiveness to lift their campaign results on social media.
With support from Microsoft, Google, TrendWatching, Red Media Africa and other leading corporate and digital marketing communication firms in Nigeria, The Lagos Digital PR Summit themed: New Media: Public Relations Practice in Networked Communities, will hold at the Nigerian Institute of Management, on the 19th and 20th, October 2016.
The conference targeted at Generation X and Millennials from diverse sectors will see participants learn new insights about digital public relations in a technologically driven world. Presenters at the Summit will share practical knowledge on deploying, integrating and using social media Apps and tools to connect, inform, engage and evaluate campaigns in line with specific business goals.
Speaking on the Summit, Chairman, Lagos State Chapter, Nigerian Institute of Public Relations, Olusegun McMedal said, “The Lagos Digital PR Summit is focused on achieving collective intelligence with a view to sharpen the skillset of communicators with high-level digital media strategies, tactics and how-to’s so they can do their jobs better, train their teammates, and lift their campaign results on social media”.
He explained that the Summit aims to familiarise communication practitioners with ever changing Social media landscape and preparing them to change with it, exploring and expanding their reach and tie digital communications efforts back to the bottom line. According to him, Social media, when used correctly, can be an executive marketing tool, a global media for PR practice and a resource to garner consumer and competitor intelligence.
The Nigerian Institute of Public Relations (NIPR) is the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the practice. It has Chapters in the 36 States of the Federation including the Federal Capital Territory.