Sony has teamed up with London based fashion label, Auria to create some colourful accessories from old headphone wires . The aim was to design unusual accessories that are fashionable even though they are recycled from old headphone wires. Auria leveraged on the opportunity that Sony’s h.ear headphones do not use wires and had ample wire to play around with.
To celebrate the fresh ‘h.ear on wireless noise cancelling ’ headphones, the accessories range has been inspired by travel scenarios related with your kind of music , whether it is for daily commute or just relaxing at the beach.
Using over 113 metres of wire, the exceptional accessories collection comes in five lively colours of the ‘h.ear’ range to give the old devices a new and vibrant life. The sony + auria ‘fashion unplugged’ collection includes a lime yellow passport cover, bordeaux pink sunglasses case, cinnabar red beach bag, viridian blue smartphone case and charcoal black beach slides.
Commenting on the product, Director and Designer at Auria, Diana Auria said, ‘The opportunity to partner with Sony on such an innovative project was amazing. I am a long term champion of sustainable fashion, and the headphone wires have been a great material to upcycle and design with. They have made really fun, colourful and durable travel products”.
The collection has been created to complement Sony’s new range of single-colour, fuss-free headphones, which in addition to offering perfect sound and form-fitting comfort, also act as an eye-catching accessory. NFC and Bluetooth technology in the wireless headphones have removed the need for a wired connection, giving an authentic sound without getting caught up in the cables. This technology allows a seamless connection by simply touching an NFC-enabled device to the headphones before streaming music.
The headphones also sport a digital noise cancelling function that instantly makes ambient sounds fade away, allowing listeners to focus on the music and nothing else.
The collection targeted at the ‘Ajalas’ will be available on Sony’s Website under the “Wired into Fashion” line.